You are the expert in your field.
You've spent YEARS perfecting your craft, scouring scientific studies and spending hours creating detailed handouts that are sure to get your client on track. Yet that 4-page "Healthy Weight Loss" handout is just shoved to the bottom of your client's briefcase, again.
"If only they read the handout!" you exclaim. "They would have remembered everything!"
Little did you know, lengthy handout overlook the fact that 65% of us are visual learners (according to the Social Science Research Network). Combine that with lack of time, short attention span, and limited education, your client is set to fail!
There is a way to reach your clients quickly in a way that appeases their learning style. Graphics! Read on to discover why you need graphic design in your practice.
1) Make a Great First Impression: Whether you have your own business or work as a community dietitian, your materials make or break a first impression. Color schemes, images, even fonts can evoke emotion about the event or product you are promoting.
2) Promote Your Brand: A consistent, engaging design promotes your company's values and your knowledge of the subject matter. Create a company template to help client's immediately recognize what you are all about and keep them coming back for more.
3) Appeal to All the Learning Styles: Combine an awesome handout with a conversation. BAM! You've appeased both visual and auditory learners, go you!
4) Eliminate Educational and Language Barriers: Literacy and language barriers can be a challenge in community or workplace settings. Clear icons convey important concepts without the need for text.
5) Go Viral: Visuals are more fun to share - and more likely to end up on the fridge than the bottom of a briefcase. Images also boast more likes and comments than plain text updates.
6) Gain Clients and Followers: Did I mention visuals are more likely to be shared? That means new clients and followers are exposed to your awesomeness.
7) Expand Your Skill Set and Portfolio: This is especially important for students and interns. Give yourself an edge by volunteering free materials when the opportunity presents itself. Share these materials during job interviews to show your versatility.
8) Save Money: Graphic designers cost you time and money, and there is no guarantee you will love their work. Take a bit of time to learn the basics and reap the benefits.
I know you're thinking "Megan, I can barely match my socks in the morning. Now you want me to match colors on the internet?" I promise you can make this simple and efficient with a bit of practice. Even if you do not need graphics for social media or blogs, sprucing up handouts and presentations can help your client's in the hospital, community, workplace, and more!
Hungry for more? Next week, stay tuned for the pros and cons of my two favorite design platforms - Piktochart and Canva.
I am a Registered Dietitian, Personal Trainer, and self-taught graphic designer who loves delicious food, weight training, and colorful graphics.